The email marketing agency behind stronger customer journeys
EDSAN Marketing Services is an email marketing agency helping ecommerce brands build stronger customer relationships through lifecycle strategy, automated flows, campaigns, segmentation and retention marketing.
Klaviyo is at the centre of our email marketing work, but our perspective goes beyond the platform. We look at the full customer journey how people join your list, what moves them towards a purchase, what happens after they buy and what brings them back.
Built for ecommerce. Informed by the whole customer journey.
We work with brands that already have customers, traffic or a growing audience but know their email marketing could be doing more from improving automated flows and campaign strategy to strengthening segmentation, list growth and retention.
Our wider experience in brand positioning and online presence also helps us understand the customer experience surrounding email, not just what happens inside the inbox.
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The people behind EDSAN
Senior strategy is led by our founder and supported by a focused team across client success and email execution. This keeps strategy close to delivery while giving every project clear ownership, communication and accountability.
Founder & Marketing Strategist | Chartered Marketer
Edith Olasanya
Edith Olasanya is a Chartered Marketer and email marketing strategist with experience across marketing strategy, customer journeys and lifecycle email.
Her path into marketing began beyond email, giving her a broader understanding of positioning, customer behaviour and how different parts of marketing work together.
Today, she leads EDSAN’s strategy, senior client direction and lifecycle email work, helping ecommerce brands move beyond disconnected campaigns and build more intentional customer journeys.
Customer Success & Growth Lead
Tope Aremo
Tope Aremo is the Customer Success & Growth Lead at EDSAN Marketing Services, overseeing strategic client relationships, account growth and the end-to-end client experience. With a background spanning accounting, business development, client management and project management, she brings both commercial awareness and operational discipline to client accounts.
Tope coordinates client communication, project delivery, schedules, documentation, QA, approvals and operational follow-through helping ensure work moves smoothly from strategy through execution.
Our Core Values:
The Guiding Principles
Our core values are the non-negotiable principles that guide our behavior, decision-making, and interactions with both our team and our clients. We use the acronym PRIDE to make them memorable and actionable:
P
We communicate clearly, respect commitments and take ownership of our work.
R
esults-Driven
We focus on measurable business outcomes, not activity for activity’s sake.
I
ntegrity
We communicate transparently and make recommendations we can stand behind.
D
iscipline
We rely on clear processes, QA and consistent execution.
E
xcellence
We continually refine our thinking, skills and delivery.
Frequently asked questions
Have a question? We have answers.
Still have questions?
Reach out, and our team will guide you.
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About EDSAN
What does EDSAN Marketing Services do?
EDSAN helps businesses position their brand, build a strong online presence, and grow revenue with email marketing. We work across three connected pillars; Brand & Marketing Positioning, Online Presence Setup, and Email Marketing (as a certified Klaviyo Partner) so your business is seen clearly, trusted instantly, and bought from repeatedly.
Who do you typically work with?
We work with e-commerce brands, coaches, consultants, and founders launching something new that needs to stand out and convert. We have deep specialty in e-commerce (apparel, skincare, jewelry, accessories, petcare) and email marketing via Klaviyo, but our positioning and online presence work serves brands across industries.
Services & Expertise
What services do you offer?
We deliver three core service pillars:
● Brand & Marketing Positioning -messaging frameworks, value propositions,
tone of voice, and positioning that makes you the obvious choice.
● Online Presence Setup website copy, product pages, social profiles, Google
Business, and the digital touchpoints that decide whether visitors trust you.
● Email Marketing (Klaviyo) -full Klaviyo strategy, flows, segmentation, weekly
campaigns, and testing built to increase monthly email revenue.
Are you still a Klaviyo Partner?
Yes. Klaviyo remains our core email platform and we’re a certified Klaviyo Partner. While we’ve expanded into brand positioning and online presence, email marketing on Klaviyo is still where our deepest specialty lives —
especially for e-commerce brands.
Do you only work with e-commerce?
No. E-commerce is a specialty, not a limit. We work with service businesses, coaches, consultants, and B2B brands too. If you need clearer positioning, a stronger online presence, or an email engine that drives revenue, we can help.
Process & Timelines
What does the onboarding process look like?
We start with a free audit call to understand your business and identify where the biggest revenue is hiding. From there, we deliver a tailored strategy, then move into building and launching the systems, brand messaging, online presence assets, or email infrastructure depending on what you need most.
How long before I see results?
Many clients see early improvements within 30 days, particularly on the email side where flows and campaigns start producing revenue immediately. Brand positioning and online presence work compound over weeks and months as messaging consistency, trust, and conversion rates improve.
Pricing & Engagement
How are your services priced?
Pricing is customized based on the pillars you need and the scope of work. We discuss this transparently during the strategy call so you know exactly what’s included and what it’ll earn.
Do you offer one-time projects or ongoing support?
Both. We handle one-time projects (positioning sprints, website copy overhauls, Klaviyo audits and setups) and ongoing retainers (monthly email campaigns, optimization, brand and presence management) depending on your goals.
Results & Expectations
Can you guarantee results?
No agency can ethically guarantee specific revenue figures. Anyone who does is selling you a story. What we can promise is proven strategies, data-driven execution, measurable performance, and clear accountability. Every system we build is judged by what it earns.
Getting Started
How do I get started?
Book a free strategy and audit call through our website. We’ll walk through your positioning, your online presence, and your email engine, then recommend the highest-leverage moves to grow revenue in the next 90 days.
What do you need from me to begin?
A clear sense of your business goals, access to relevant platforms (your website, social profiles, and Klaviyo or current email tool), and any existing brand assets you have. We handle the rest.